Why ❓Facebook This rule must be set up “Text overlay”.

Why ❓Facebook This rule must be set up “Text overlay”.

🔸What is Text Overlay?

Text Overlay will check the image for Facebook advertising. The level of text on the image can be divided into 4 levels:

- Overlay text OK

There is very little text in the image. or at the level that Facebook can accept, making ads normally Don't worry at all Suggest that if doing a picture at any time Should be at this level is the best. for effective advertising

- Low level overlay text

At this level, it is said that the advertising performance will be slightly lower. because there is text in the picture but still able to advertise

- Medium overlay text

There is a medium level text overlay. Will reduce the effectiveness of advertising even more than Low, but still able to advertise.

- High-level overlay text

There is a high level of overlay text. make ads run very little low efficiency There is a very high chance that the ad will not run.

🔸How to check text with Text Overlay Tool

1. Let the user go to https://www.facebook.com/ads/tools/text_overlay

2. Upload the picture you want to check. The system will tell whether the text in the image is appropriate or not.

If the Text Overlay is checked, the text in the image is too high.

If a user's image has more than 20% text, here's how to fix it.

– Reduce the size of the text in the picture.

– Trim the text to be concise and shorter

– Place the text in 2 boxes in 9 boxes, try not to exceed 3 boxes.

There are 4 statuses:

Appropriate – Your ads will show normally.

Low – The reach of your ad may decrease slightly.

Moderate – Your ad's reach may be greatly reduced.

High – Your ad may not show.

🔸 If checked and passed Getting the message "Appropriate" means that our ads will really show better, right?

Everything in the world is not 100% perfect, even Facebook's verification system is sometimes not 100% what we Fast Click has ever seen. And let's take it as an example, that is, we have finished the illustration. Taken to check with Facebook Text Overlay, got the message "appropriate" but when we actually put it in advertising return the notification that Too many text in images, etc., to which we would like to answer honestly, “It is not 100% confirmed that these methods will work every time or 100%, it is just a guide to help designing Facebook ads. only easier

🔸 Are there any exceptions?

There are some, such as a picture that looks like a book cover or a music album cover. Product images with text labels affixed to the product (But the image size must not be too big) Game image, event poster And advertising on Instagram Stories by forgetting all the rules above. For Instagram Stories because advertising in IG Stories doesn't include any text (but in reality there is very little placement only Instagram. Stories alone)

The fact that Facebook sets these policies to control advertising as a whole is in the same direction. Of course we are tenants. would have to follow the rules of Facebook set out for advertising to be as effective as possible

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