Why marketers need to find PAIN POINT❓

Why marketers need to find PAIN POINT❓

Pain Point or “pain point” is a marketing language. which is related to the customer's business That pain point is often a business weakness or problem customers face. This may be something that you still don't like or you don't like. which have to find out what their pain points are in order to offer products and services that meet the highest customer needs

“Pain point” is a customer insight that many people can see and many people can't see. Therefore, Pain point is a problem that exists and cannot be solved or is an unresolved problem. We can recognize customer needs through complaints. Various surveys, information seeking, conducting research, customer satisfaction surveys, and then use them to develop better products and services.

One of the best ways to start a sale is to make the customer aware of the pain points you have, giving them the impression that they are facing some issues. He needs to be fixed and how can we help solve those Pain Points? But what's even more difficult is how we ask our clients to find such Pain Points. Because many times, customers don't even know that they have these problems. How to find a customer's Pain Point using the rough principles as follows.

- Use our strengths, advantages or specialties that have or that others do not have to be a strong point in the presentation

- Try to make a general assumption or mistake that the customer is likely to have those problems.

- Ask to make customers aware of those problems themselves.

- May enhance the achievements that have been done to make us more reliable

👉🏻How important is Pain Point?

Pain Points directly affect the customer experience. These bad experiences have also sparked many new business ideas. For example, when we ask a question about a product or service but never get a response. No need to repeat the problem. tiringly This negative experience with this brand makes it easy for customers to switch to other competing brands.

At the same time, if another brand can solve these Pain Points and make the customer experience better. It will be very likely that customers will come back to buy or use the service again. The brand will have the advantage of being differentiated. (Differentiation) has a new group of customers who see the old brand as a problem. In addition, research has shown that customers agree to pay more. If it's worth it, they'll have a better experience as well.

👉🏻Pain Point Basics you need to know in order to ask customers or analyze their business. What's up?

1.Pain point about the production process

Most often in the group of customers who do business related to production. Especially in various industrial sectors such as automotive, agriculture, engineering, consumer products, etc., most of the problems that customers often face are those related to the whole production process, such as poor production quality. slow production speed Low production volumes, etc., or are related to production costs that are too high, for example, so you can provide them with products and services that solve problems.

2.Pain Point on Finance

I believe every business has this problem. Even if rich or number one in the market, there will always be problems with controlling operating costs. or want more profit The smaller the business, not to mention. Most of the products and services are created to solve financial problems for customers, such as to make them richer and lower costs. resulting in increased cash flow, etc. It is often a product that is easy to sell and always creates demand for B2B customers.

3.Pain Point about people

Employees are people who have a soul. The unity is good. But earthlings like us always have a hard time in our work. As a result, the organization is moving more slowly. The subordinates do not obey their master. The boss lacks leadership. Or even control discipline or measure the performance of people in the organization. would be a headache for the management Therefore, products that come in to help reduce problems of people in the organization, such as a CRM system for measuring sales staff, HR Intranet system to help with clocking. Or even hire a speaker to organize training within the organization. It will help people in the organization to develop themselves better, etc.

4. Pain Points on Competitors

It is an external factor that customers often cannot control. The arrival of competitors with higher business potential Or have a business strategy that creates headaches for customers, such as cutting prices, better product quality have more market share Launching or having a superior marketing campaign, etc., tends to generate a lot of pain points, so if you run a business that increases your competitiveness, it will help your customers better compete with their competitors.

👉🏻Benefits of finding Pain Points

- get new customers Because if the services that have been received previously still do not answer the problem, it can be solved until the customer thinks that is a problem.

- The chance to come back to buy again or use the service again will be higher. If it really helps to fix There are services that competitors do not have. Because it can really answer the problem of Pain Point and only we can help with this problem.

- emerged strong strengths Customers will compare the difference with others. If we can help fix Pain Points first, competitors will be less and customers will be willing to pay higher prices to fix the problems. This makes it possible to increase revenue and can increase the setting of higher prices.

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