📣YouTube Live Techniques to Build Audience to get attention

📣YouTube Live Techniques to Build Audience to get attention

After facebook + Instagram , Periscope (twitter) , has a live broadcast feature via smartphones for a while, while Youtube released the Youtube Live Mobile feature, broadcasting live via the Youtube mobile app at the end. Year 2016, only Youtube Creator group who are superstar stars only. Latest on the evening of February 7, 2017, Youtube announced that Youtube Live Mobile will be broadcast live via mobile phones for general users. But not everyone will get along.

Because Youtube will open the Youtube Live Mobile feature for you to broadcast live on Youtube via mobile phones, smartphones, only channels with ten thousand subscribers or more. You can update the Youtube app via the Play Store and App Store and sign in with a Google account that is subscribed to Youtube. Start using the live broadcast on the Youtube app right away.

🔸 How to start streaming with YouTube Live

Before you can live stream, your YouTube channel must be verified. If you haven't done so already, go to www.youtube.com/verify to add your phone number and receive a verification code. Then proceed with the following steps.

🔸 How to create a YouTube live stream on desktop

- Go to youtube.com/dashboard On Chrome 60+ or Firefox 53+ browsers

- Click the video camera icon in the top right corner.

- Click Go Live and select Webcam.

- Add your name and privacy settings.

- Click More options to add a description, enable or disable live chat. monetization promotion, etc.

- Click Next. YouTube will automatically take a webcam thumbnail. You can upload images later.

- Select Go Live

- To stop, select End Stream at the bottom.

🔸 How to make a YouTube live stream on mobile

- From the YouTube app, select the video camera icon.

- Select Go Live

- Add your name and privacy settings.

- Select More Options to add a description. Select Show More to enable or disable live chat.

- Press Show Less to exit and select Next. Take a photo or upload a thumbnail.

- Tap Share to share the link on social media.

- Select Go Live

- To stop, click Finish and select Ok.

🔸 Create YouTube live streaming with encoder.

- Download encoding software

- Select the video camera icon.

- Click Go Live and choose Stream (Tip: If you've streamed before, select Copy and create to use the previous settings).

- Add title, description, category, privacy settings and upload thumbnails You can schedule the stream and enable monetization. Click Create Stream.

- Go to Stream Settings and copy your stream key (Tip: You can use the same stream key for next stream. You can also customize and save multiple key streams.)

- Place the stream key in your encoder.

- Return to your YouTube dashboard and click Go Live.

- To end the stream, click End Stream.

🔸8 Tips for Using YouTube Live

Before you get your first live stream on YouTube, read these tips.

1. Prepare the basics

Start with setting goals Decide what you want to achieve and plan accordingly. Whether it's connecting with viewers or promoting a product. You must have a team that assigns the roles of each member. More importantly, make sure why you are doing live video instead of normal video. These answers will help you get the most out of your live streaming.

Before you click Go Live, you should prepare the following:

Name : Specific Accuracy

Description: Load keywords, related information. and hashtags up to 15 words

Thumbnail : Resolution should be 1280 × 720 (min 640 pixels).

Script: Take note of key points.

Call to action: Decide what you want viewers to do during and after the live stream. Add these CTAs to the description and script.

Connect your social media accounts to your YouTube channel. This makes it easier for viewers to share your YouTube Live videos.

2. Choose a good time

Check your YouTube Analytics to see when your videos get the most views. This lets you know when your audience is online. See the addresses of people who viewed your video. So plan to have live videos posted on your channel.

3. Promote activities

Your live stream is a virtual event, so you can manage other events on and off YouTube to keep people informed and engaged. here is the advice

On YouTube :

- Design banners for your YouTube channel to promote live streams.

- Create a demo video in the welcome preview module on your channel.

- Ask the audience to follow for members to be notified in their feeds

- Encourage viewers to enable notifications That way, they will be notified when your channel appears.

- Schedule your live stream so viewers can set reminders.

- Added relevant websites based on YouTube, this will improve search results.

- Run livestream display ads from YouTube to promote your videos.

other :

- Share your stream link on social media at least 48 hours before you go live. tell the time clearly

- Send invitations by email Include physical calendar invitations so they can be saved and remembered.

- Add your teaser photo or video to grab attention.

4. Attract the audience

Convincing people to tune into your live stream is half the victory. The other half is keeping people watching the live stream until the end. This is an engagement strategy.

5. Build Anticipation

Give the viewer a reason at the end. Whether it's a makeup tutorial special announcement or answering questions Be sure to create an incentive for your audience.

6. Enable live chat

Chat with viewers in live chat. If possible, assign a caregiver. They can interact with messages. share a comment and delete inappropriate posts

7. Try YouTube Premiere

YouTube Premieres combine live and pre-recorded features. Like a movie or TV premiere, they give creators the opportunity to watch live video with their audience.

The YouTube Premieres live stream will be accompanied by live chat. Before premiere, a public viewing page is created and the countdown begins 2 minutes before premiere.

8. Check the analysis to see what works.

YouTube live streams provide real-time analytics and responsiveness to your work. to apply insights into your next live streaming strategy. and see what attracts the most viewers. Show number of viewers till the end If the numbers and average watch duration are low, try creating an interaction next time. to optimize future content

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